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Rabat – The Heetch application, which use geolocation to connect passengers and drivers,
will provide its riding services in Casablanca.
“We are proud of this permission which testifies the confidence of the high authorities of the city of Casablanca in our organization,” said Patrick Pedersen, General manager of Heetch Africa.
He added that the license will encourage the company to “redouble” its efforts to “offer Moroccans a transport offer worthy of their expectations and transport professionals a favorable, human and supportive social environment.”
The company was granted the license after a one year discussion with Casablanca’s local authorities and Moroccan Workers’ Union (UMT).
Quoted by Maghreb Arab Press (MAP), Pedersen said that Casablanca’s choice for launching Heetch’s business is due to the fact that the city has a good infrastructure and a high quality urban road network.
Heetch launched its activity in Casablanca in November 2017. The company also offered its services to Rabat in September. According to MAP, the application has achieved positive results and now has 4000 registered taxi drivers who made more than 750,000 trips in 2018, carrying 200,000 passengers.
“These are indeed the statistics of Heetch in Morocco even though the application is currently active in two cities: Casablanca since November 2017 and Rabat since September 2018,” said the general manager of Heetch in Africa.
Sadika Boujaera, Deputy Secretary General of the National Union of Taxis of the UMT said that the representatives of the unions of the professionals of the sector welcome the license to practice delivered to Heetch by the Casablanca prefecture.
Founded in Dubai in 2012, Careem also operates in Morocco. In July, the company announced that it has more than 300,000 users in Morocco.
