The 99th annual Sefrou Cherry Festival will take place from 13 to 16 June, in Sefrou, a small town 30km south-east of Fes.
For the 99th year running, the Sefrou festival, also called the “moussem of the King’s fruits,” will celebrate the region’s cherry growing industry, and its unique cultural heritage.
The festival was listed in 2012 on the UNESCO intangible cultural heritage list, which recognizes practices worldwide that celebrate cultural identity and promote respect for cultural diversity and human creativity.
The Sefrou festival will include artistic events, conferences on cherry farming, open air concerts, sports competitions, and the annual “Miss Cherry” pageant. If anything like last year, folkloric shows, an art exhibition, and “fantasias,” will also be on the cards. The official schedule for this years’ festival has not yet been released.
The event provides an opportunity for local associations and cooperatives to commercialize their products and promote the region’s economy.
The festival is one of seven Moroccan heritage items on the UNESCO list.
Also on the list are the moussem of Tan Tan that brings together nomadic Moroccan tribes, the cultural space of Jemaa El Fna plaza in Marrakech, the Mediterranean diet, falcon hunting, argan cultivation and exploitation, and the Taskiwin dance from the Atlas Mountains.