This summer, H&M Home stores will be packed with Moroccan inspired items.
Rabat – H&M Home is the latest company to draw inspiration from Morocco’s rich and distinctive design.
This summer, H&M Home stores will be packed with Moroccan inspired items. The promotional shots of the collection, taken in Morocco’s desert and a typical Moroccan riad, show neutral colors and natural materials contrasted with colorful mosaics.
The shots show a plethora of natural textures, typical of Moroccan decor: linen, cotton, woven rattan, wood, and ceramics. Vivid turquoise, fuchsia, and gold elements are the highlight of the collection.
Commenting on the collection, H&M Home’s Head of Design and Creation Evelina Kravaev Söderberg said: “the Moroccan landscape and the architecture of Marrakech, with the natural tones of the desert and the colors of the city, have been great sources of inspiration for our summer styles.”
Moroccan heritage has always had an influence on global design trends. Recently, French fashion house Dior chose Marrakech’s El Badi Palace as the backdrop for its “Cruise 2020” fashion show.
Dior tasked local female artisans with the decor of the show, having them make traditional cushions, pottery, carpets, and tableware to create an authentic Moroccan atmosphere.