Denver – Morocco’s incoming Head of Government Aziz Akhannouch has selected Fatim-Zahra Ammor as the new head of Morocco’s Ministry of Tourism, Handicrafts, and Social and Solidarity Economy.
Ammor has previously worked alongside Akhannouch as the General Commissioner of Morocco’s display at the 2015 World Expo in Milan. Now, Akhannouch has tapped her once again to head the management of Morocco’s vital tourism industry.
Ammor is taking over the position from Nadia Fettah Alaoui, who served as tourism minister in the last administration. Akhannouch has transitioned Alaoui over to the role of Finance Minister, and placed Ammor in her old position.
Ammor served for over a decade as Chief Marketing Officer and business executive in the Akwa group, Morocco’s largest oil-focused business conglomerate and the main business of Prime Minister Akhannouch. She also worked as an independent business consultant for businesses across Morocco and Europe.
Now, Ammor will be responsible for rebounding Morocco’s $81.4 billion tourism industry back from the slump of the past two years due to COVID-19. Tourism remains one of the most substantial contributors to the country’s GDP, and a main source of income and foreign currency for both the government and private citizens throughout the country.
