Rabat – Adel El Fakir, the Director-General of Morocco’s National Tourism Office (ONMT) held on Tuesday a meeting with the CEO of FTI Group, Ralph Schiller, to bring Morocco’s tourism appeal to German-speaking markets.
Based in Munich, the FTI Group is the third-largest tour operator in Europe. Through a network of travel agencies, hotels, and car rentals, the group provides holiday offers in more than 120 countries and conquers 13.5% of the German market.
In Marrakech, Adel El Fakir and Ralph Schiller reviewed and renewed commitments in terms of customer objectives, headquarters, and joint communication campaigns in six European markets, Germany, France, Switzerland, Austria, the Netherlands, and the United Kingdom, ONMT stated in a press release.
“We are continuing our strategy of bringing together the world’s largest tour operators. FTI is a benchmark partner that we support in its development strategy in Morocco, especially since its achievements were steadily progressing in the destination, with extremely ambitious development plans,” said El Fakir.
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The FTI Group has operated in Morocco for years. By 2019, the German tour operator had annually assisted 100,000 customers wishing to enter Morocco from the German, French, Swiss, and Austrian markets, the statement added.
ONMT says it aims to renew and consolidate strategic cooperation with the “multi-market partner” to reach more than 200,000 tourists — entering Morocco through FTI— by 2023-2024.
The Moroccan tourism office hopes that its partnership with the German group will allow Morocco to attract German-speaking tourists who tend to look for medium to long-term stays and prefer a wide range of activities available in Morocco.
Upon the announcement of Moroccan airspace reopening on February 7, ONMT conducted a series of meetings with tourism operators from airlines to travel agencies in Europe and Morocco.
The goal was to revive Moroccan tourism after almost two years of the border closures that severely hit the sector and harmed the North African country’s tourism operators.
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