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Rabat – FAT (Fresh Authentic Tasty) Brands, the parent company, announced on Monday the opening of Morocco’s first Fatburger and Buffalo’s Express in Marrakech.
Located on M Avenue, the co-branded restaurant will provide American customized burgers and wings in the hub of Moroccan tourism.
Jake Berchtold, COO of FAT Brands’ Fast Casual Division, welcomed the new restaurant opening in Marrakech, saying: “We look forward to introducing Marrakech locals to our celebrated history and showing them why we have earned the title of Hollywood’s favorite burger.”
He added, “While our burgers are often front and center, it also is the dining experience itself that has led to us now having over 200 locations worldwide.”
Reminiscing about his first experience trying Fatburger, the franchisee Abdel Houachmi said that “Fatburger is truly the best burger out there.”
He added, “I’m confident that when guests take their first bite of a Fatburger that they too will see why we are different from others in the burger space – big, juicy made-to-order burgers with endless toppings to select from.” The Marrakesh Fatburger and Buffalo’s Express will open daily from 12 p.m. to 1 a.m.
Talks about the opening of a Fatburger restaurant in Morocco date back to March 2013, when the CEO of the co-branded American restaurant, Andy Wiederhorn, told the Huffington Post of the chain’s plans to open new restaurants in Jordan, Egypt, Libya, and Morocco.
Read Also: American Delegation Visits Morocco to Explore Investment Opportunities
While FAT Brands enters the Moroccan market for the first time, other American fast-food chains such as McDonald’s, Burger King, KFC, Pizza Hut, and Domino’s Pizza have been dominating the Moroccan market, attracting the loyal support of many locals in recent years.
In January, KFC, which has been present in Morocco since 2001, said that it was working on opening 10 new restaurants this year.
As Morocco sees a boom in the fast food industry, a shift that many have linked to a change in customer behavior and tight working schedules, American fast-food chains can identify and explore growth opportunities in the North African country.
