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Rabat – Television presenter and journalist for France24, President of media consulting firm Lead-Up, and founder of sports-focused media firm TAJA Sport, Aziza Nait Sibaha has established herself as one of the most notable Moroccan media personalities, worthy of recognition, especially on International Women’s Day.
A notable media career
Born in Morocco, Nait Sibaha started her career in media in 1997, having been a journalist for over 25 years now. She worked for Kifash, Le Matin, and Monte Carlo Doualiya in Morocco, Canada, Kenya, and France, before joining France24 when it was founded in 2006.
Nait Sibaha graduated from Paris’ Sciences Po University with a master’s degree in Journalism in 2006, later enforcing her credentials by attending the Women and Power Executive Program at Harvard Kennedy School in 2018.
She now hosts two programs on the television channel, in Arabic and French. One look through the presenter’s catalog on France24’s website shows that she often uses her program to voice successful and notable women and their stories.
“It was by chance,” she told Le Monde Feminin about her passion for journalism. “I was looking for a summer job in the summer of ‘97 and joined Kifash magazine while studying mathematics at the faculty of science in Casablanca.”
“I loved journalism so much that I haven’t stopped doing it since,” she added, also crediting her journalist cousin for giving her a taste for writing from a young age.
She proceeded to launch media consulting firm Lead-Up Consulting in 2018, aiming to share her media expertise “by offering tailored consulting and training services in media training, public speaking, and leadership development.”
The journalist is also often invited as a keynote speaker at events, especially to talk about topics concerning the media and women’s empowerment.
Advocacy for women’s sports
Nait Sibaha launched her latest project, TAJA Sport, in March 2021. TAJA describes itself as a media platform dedicated to women’s sports in the MENA region.
The organization covers everything from football to motorsports and fitness clothing, as long as it is relevant to women in the region.
TAJA, as Nait Sibaha tells Le Monde Feminin, is not a Moroccan magazine, but rather devoted to all the women of the MENA region.
“The goal is to give visibility to women’s sporting achievements in the region and to promote sport among women,” she said. “We know today that beyond the physical benefits of sport, it can be a real tool for the empowerment of women and development in our societies.”
“It is therefore time for women to leave the sidelines to fully play their role in society,” Nait Sibaha added.
Nait Sibaha directed “Atlas Lionesses: Hear them Roar!” in 2022, a documentary film following the Moroccan national women’s teams. The documentary aimed to “show Moroccans these talented players who want to impose themselves on the continent today, and –why not– shine on the international stage.”
With Morocco’s women reaching the women’s World Cup for the first time ever and aiming to put their mark on that competition, the development of women’s sports in the region seems to be progressing steadily along with Nait Sibaha’s efforts.
