Rabat – Morocco’s Minister of Industry and Trade Ryad Mezzour, and Frank Huber, Forvia Group’s Executive Vice-President of Seating, officially launched today the construction of the group’s new production facility in Sale near Rabat.
The new industrial plant, which will expand the Group’s industrial activity in Morocco, will specialize in the cutting and production of textile and leather covers for automotive seats, to meet the demand of numerous European automakers.
The equipment manufacturer will invest over MAD 150 million ($15.4 million) in this industrial initiative, which will generate 1,400 new employment between 2022 and 2027.
“This fourth Faurecia plant reinforces our positioning as a destination of choice for investment in the automotive sector. It is a clear sign of the confidence of renowned players in our industrial potential and assets,” Mezzour said, adding that “this project will bring an added value to the Rabat-Sale-Kenitra region, reinforcing its position as a benchmark industrial hub in the automotive industry.”
“We’ve been present in Morocco for nearly fifteen years, and we’re delighted to open a new chapter in this country, where we already employ nearly 4,000 people, by expanding our plant in Sale,” Hubert stated.
“Morocco has seen significant growth in the automotive sector in recent years. We are delighted to be strengthening our position in this ecosystem today, and would also like to thank the local authorities for their support from the outset of this project,” he added.
Since 2008, Faurecia, a Forvia Group company and the world’s 7th largest automotive technology company, has had three production facilities in Morocco: two in Kenitra and one in Sale.
Last December, Mezzour and Director General of Faurecia operations in Morocco and Tunisia, Taoufik Laamiri signed a Memorandum of Understanding (MoU) in Casablanca, pertaining to the opening of this new facility.
During the signing ceremony, Mezzour stated that the Moroccan automotive industry’s new investment is proof of the country’s “attractiveness” and the “trust” that ecosystem players have come to place in it.
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