Sale – The third edition of the IBDA3 LAB platform, organized by the Friedrich Naumann Foundation to showcase emerging Moroccan startup projects based on innovation and entrepreneurship, ended yesterday, November 8.
The venue was created for innovators looking to spark their creative ideas in a variety of fields, including technology, food production, cosmetics, agriculture, among others.
“We are all gathering here tonight to celebrate the closing of IBDA3 LAB, our entrepreneurial projects where we had the chance to have thirteen participants with great innovative ideas and projects,” Yasmine Alaoui Sosse, Community Relations Manager at Friedrich Naumann Foundation, told Morocco World News (MWN).
According to a press release, each initiative creatively addresses the needs of many communities throughout Morocco while showcasing its heritage.

Lina Hammoumi, Co-Founder of the 3WINATI project
“So they are going to fight for those projects tonight in front of investors, entrepreneurs, and business angels,” Alaoui stated, sending best wishes to the aspiring entrepreneurs.
Having received 120 hours of training and 165 hours of personalized coaching, the participants were able to demonstrate their commitment and creativity at this closing ceremony.
Before them was a distinguished panel of judges who heard their compelling 4-minute pitches of their visions.
One of the new ventures was the 3WINATI project, which seeks to assist the visually impaired in translating ordinary writings into the Braille system, according to Lina Hammoumi, Co-Founder of 3WINATI.
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This project “aims to make the movement of digitalization in Morocco more inclusive through a device that provides the translation of normal books to Braille,” Hammoumi stated.
Another inspiring project was DigiBlood, co-founded by El Ghali Ouali Alami, which uses cutting-edge technology to digitize blood donation in Morocco. According to its founders, its goal is to strengthen Morocco’s blood donation culture.

El Ghali Ouali Alami, Co-Founder of DigiBlood
“We work on the digitalization of blood donation in Morocco using technologies and innovation,” Alami explained, stressing that they are primarily “working on a platform where every Moroccan can know more about blood donation and book a donation slot to go to their nearest transfusion centers.”
The Friedrich Naumann Foundation for Freedom (FFN), which has been active in Morocco since 1969, has made a name for itself by continuously supporting Moroccan civil society associations, organizations, and partners who work to advance democracy and the rule of law.
FFN Maroc uses a creative and original approach to advise, inspire, create, build, and promote freedom-related topics, empowering citizens to take on leadership roles in the future.

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