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Join on Telegram Rabat – Morocco’s tourism industry is experiencing a significant upswing, prompting interest from major hospitality players.
On Thursday, Sébastien Bazin, CEO of Accor, a leading global hospitality group, met with Prime Minister, Aziz Akhannouch, to discuss potential investment opportunities.
The meeting focused on aligning Accor’s expansion plans with Morocco’s ambitious tourism roadmap. This roadmap prioritizes increasing hotel accommodation capacity, particularly in anticipation of major sporting events like the 2030 World Cup.
During the meeting, Prime Minister Akhannouch highlighted the World Cup’s potential to be a transformative event, leaving a lasting positive impact on the tourism sector beyond 2030.
Morocco’s tourism industry has already shown impressive growth. The recently implemented 2023-2026 tourism roadmap appears to be yielding positive results. In 2023, the country welcomed a record 14.5 million tourists.
The first half of 2024 has seen even stronger numbers, with 7.4 million arrivals – a significant increase of 909,000 compared to the same period in 2023. This growth is further bolstered by substantial investments in accommodation infrastructure.
Notably, 135 new hotels opened across Morocco in 2023 alone, strategically distributed throughout the country.
Bazin’s visit signifies Accor’s confidence in Morocco’s tourism potential. He expressed the group’s strong commitment to expanding its presence in the country.
Accor plans to adopt a two-pronged strategy: introducing new and innovative brands to the Moroccan market while simultaneously strengthening its existing portfolio of established brands.
This move reflects Accor’s desire to be a key player in Morocco’s tourism growth story and contribute to the country’s preparations for upcoming major events.
By forging partnerships with leading international hospitality groups like Accor, Morocco aims to solidify its position as a premier tourist destination.
This collaboration could have significant ramifications for Morocco’s economy, potentially creating new jobs, boosting infrastructure development, and generating additional foreign currency revenue.
