Rabat– Unilever, a global retail leader, has officially opened its new offices in Casablanca Finance City (CFC), reinforcing its long-term commitment to Morocco. The move marks an important step in Unilever’s century-long presence in the country and further strengthens its ties with local consumers.
The company has been a trusted partner to Moroccan households for nearly 100 years, offering high-quality products that have become part of everyday life. By opening new offices in CFC, Unilever signals its continued investment in Morocco and its role in contributing to the country’s economic growth.
CFC, known as a major economic and financial hub in Africa, was chosen as the location for Unilever’s new offices, reflecting the company’s confidence in Morocco’s economic potential and dynamic market.
In a statement on the news, Sidi Mohamed Dinia, General Manager of Unilever Morocco, Tunisia, and Libya, remarked on the significance of the new office location. He stated, “The launch of our new offices at Casablanca Finance City epitomizes our enduring dedication to Morocco, a strategic market for Unilever. Our aim is to foster stronger partnerships, advance innovation, and actively contribute to a sustainable future for the region.”
Cem Tarık Yüksel, Regional General Manager for North Africa, Levant, and Iraq, added that the new offices are part of Unilever’s broader regional strategy, and that the choice in Morocco elevates its role as a hub for growth and innovation in North Africa.
“Casablanca is not merely a strategic operational base—it is a launchpad for opportunities and transformative change across the North Africa, Levant, and Iraq (NALI) region. Our new office at CFC embodies our vision of positioning Morocco as a regional hub for growth, innovation, and sustainability,” he said.
Unilever says its latest investment aligns with its global strategy focused on sustainability, promoting well-being, and building a more equitable world.
