Join on WhatsApp
Join on Telegram
Rabat – Moroccan social media activists are calling for a wide campaign to boycott several goods, including chicken, eggs, meat, and vegetables.
Inspired by the recent fish market boycott, the initiative aims to force prices down to more affordable levels for the average citizen.
The campaign, which has gained significant traction on social media platforms, calls for collective action to reduce egg prices to one dirham and chicken meat to less than MAD 14 ($1.40) per kilogram.
Activists behind the movement believe these items have become prohibitively expensive for many Moroccan families, particularly as they are embracing the holy month of Ramadan when food consumption traditionally increases.
This latest consumer protest follows in the footsteps of a widely successful initiative started by a young man from Marrakech named Abdelilah.
His initiative exposed what many consider to be dishonest manipulation of fish prices and raised questions over other goods’ price oversight in the country.
Social media activists are urging all Moroccans to participate seriously and effectively in the boycott. They believe that commitment and patience, the same strategy that worked for putting fish prices into question, can be applied to other essential consumer goods that have seen unjustified price increases.
The timing of the campaign is particularly significant as Moroccan families traditionally struggle with increased food expenses during Ramadan.
Campaigners hope that by leveraging consumer power, they can create lasting change in what they view as an unfair market pricing system for basic food necessities.
As the holy month of Ramadan started today, Morocco has activated the national hotline number “5757“ for consumer complaints and observations during the holy month.
The initiative is a response to concerns about food prices, particularly affecting essential items that feature prominently on Iftar tables across the country.
