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Rabat – Morocco’s Tourism Office (ONMT) has announced the launch of a new communication campaign, saying the move targets Moroccans around the world to encourage them to explore the country’s domestic tourism assets.
The campaign is a renewed commitment as part of the “Ntla9aw fbladna” or “Let’s meet in our country,” ONMT said in a statement today, highlighting the country’s tourism attractions.
It added that the campaign’s goal is to engage Moroccan citizens in a “dynamic of discovery or rediscovery” of their territory.
The campaign includes two advertising videos, embodying the initiative’s ambition. One of the films explores the Atlantic and the Mediterranean coasts, highlighting swimming, paragliding, fishing, horseback riding, and family outings.
The second advertising film includes a focus on nature and adventure, as well as Amazigh hospitality, culinary, and outdoor thrills.
“‘ Ntla9aw fbladka’ aims to enhance the appeal of Morocco as a destination in all its diversity, representing all 12 regions of the Kingdom,” ONMT said, noting that the two advertising films have already received extremely positive feedback.
For ONMT, the campaign promotes Morocco as a prized destination for travel and the place to be for iconic, unforgettable memories, emotions, and experiences.
Beyond local tourism, Morocco has been welcoming millions of tourists year-round.
The country welcomed 5.7 million tourists in the first four months of this year alone, representing a 23% increase compared to the same period in 2024.
In 2024, Morocco welcomed over 17 million tourists.
And as it prepares to host a number of prestigious international events, including this year’s Africa Cup of Nations and the 2030 FIFA World Cup, the country’s goal is to welcome more than 26 million visitors by 2030.
