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Rabat – Morocco has launched a major agricultural partnership with Hong Kong-based Jungnong Group, a subsidiary of China’s Agricultural Development Group, marking a significant step in the country’s drive toward sustainable and tech-enabled farming.
The partnership, formalized through a memorandum of understanding with Morocco’s Ministry of Agriculture, Maritime Fisheries, Rural Development, and Water and Forests, will establish a cutting-edge agricultural hub with an initial investment of MAD 220 million ($22 million).
At the heart of the initiative are three strategic goals: the widespread adoption of localized drip irrigation systems, the rehabilitation of saline and alkaline soils, and the cultivation of high-value, low-water crops such as olives, pomegranates, almonds, and figs.
Jungnong says its use of digital tools—including soil nutrition management platforms and data-driven monitoring systems—will reduce water usage by up to 50% while increasing crop yields by more than 20% per hectare.
The project also aims to transform semi-arid zones into productive agricultural regions focused on exports. A key component includes the creation of a vocational training center to upskill local workers in smart, sustainable farming, with expectations to generate more than 300 direct jobs.
Morocco’s Minister of Agriculture praised the collaboration as “an integrated development model that merges technology with social impact,” especially relevant in a country where agriculture remains a primary source of income for rural communities.
For Jungnong, Morocco serves as a strategic base for its global expansion. Building on previous successes in Southeast Asia and Latin America, the company aims to extend its smart agriculture model across North Africa, including Algeria, Tunisia, and Egypt, as part of its broader South-South cooperation strategy.
Analysts see Jungnong’s investment model—based on the “golden triangle” of capital, technology, and value chains—as a potential blueprint for future agricultural cooperation. With climate pressures mounting and global food security in the spotlight, such ventures may become vital for sustainable growth in emerging markets.
