Rabat– Morocco’s handicraft sector has recorded an 11% increase in exports by the end of September 2025, driven by strong international demand for traditional products, according to the latest report from the Handicraft Export Observatory.
Among the leading categories, pottery and stonework remain the backbone of Morocco’s handicraft exports, accounting for over a third of total shipments at MAD 313.14 million ($31.3 million), up 6% compared to last year.
Following closely are carpets, contributing over MAD 160 million ($16 million) (+1%), and traditional clothing, which surged 115% to MAD 154.45 million ($15.4 million), highlighting the growing appeal of Moroccan textiles in global markets.
However, some product categories faced declines. Basketry, leather goods, and blankets registered the largest drops, with decreases of 23%, 23%, and 15%, respectively.
Geographically, the United States remains Morocco’s top export destination, with sales increasing 25% compared to 2024. Traditional European partners such as France (-24%) and Spain (-2%) continue to hold significant shares at 11% and 6%, respectively. Turkey emerged as a standout market, posting an impressive 626% growth and capturing a 7% share of total exports.
Supporting local community development
On the domestic front, Marrakech leads Moroccan export cities, accounting for 41% of international shipments. It is followed by Casablanca (31%), Fez (18%), and Tangier (8%), reinforcing their pivotal role in the country’s handicraft export dynamics.
Morocco’s handicraft and social economy sector also plays a critical role in preserving local heritage and supporting community development, according to Lahcen Saadi, Secretary of State for Handicrafts and the Social and Solidarity Economy.
Speaking at the second Regional Exhibition of Social and Solidarity Economy in Ouarzazate (September 17–22), Saadi emphasized that the sector not only protects traditional knowledge but also enhances local living standards, particularly for women and youth.
He highlighted several support programs facilitating artisans’ participation in national and international markets, including “Mouazara,” “Tahfiz Nisoua,” “Lalla Mutaawina,” and “Jil Mutadamin.” These initiatives aim to strengthen Morocco’s social and solidarity economy while promoting its rich cultural heritage abroad.
