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Agadir – Morocco has signed a partnership agreement with Jotun Maroc, the Moroccan subsidiary of Norwegian paints and coatings manufacturer Jotun.
Morocco’s Minister of Industry and Trade, Ryad Mezzour, signed the protocol agreement with Jotun Maroc to support the establishment of a new industrial unit dedicated to the manufacturing of paints and coatings in the Casablanca-Settat region, according to a statement from the Ministry of Industry and Trade.
The project represents an investment of approximately MAD 100 million ($10.78 million) and is expected to create 60 direct jobs by 2030.
“This agreement is based on the establishment of an industrial unit for the manufacture of paints and coatings in the Casablanca-Settat region, with an investment of approximately MAD 100 million and the creation of 60 direct jobs by 2030,” the ministry said.
In its statement, the ministry said the initiative aligns with the national vision to strengthen Morocco’s industrial base and develop an integrated production ecosystem capable of increasing the value of products manufactured locally.
“This project fits within the framework of the high royal directives aimed at strengthening national manufacturing and developing an integrated production fabric that enhances the value of ‘Made in Morocco’ and consolidates the competitiveness of the national economy,” the ministry noted.
The agreement also reflects Morocco’s growing appeal to international investors seeking to establish industrial operations in strategic markets. Positioned at the crossroads of Europe, Africa, and the Middle East, Morocco has increasingly attracted foreign manufacturers looking to expand regional production and distribution networks.
According to the ministry, the new facility will help deepen industrial integration within Morocco by supporting the development of the country’s chemical and petrochemical sectors while strengthening links between local suppliers and industrial partners.
“This agreement embodies Morocco’s attractiveness as an international investment destination and its established position as an industrial platform at the intersection of European, African, and Middle Eastern markets,” the statement said.
The project comes as Morocco continues to pursue industrial sovereignty and value-chain integration across key sectors, including automotive manufacturing, aerospace, renewable energy, chemicals, and advanced materials.
The planned Jotun facility is expected to contribute to these efforts by expanding local production capacity in the paints and coatings industry while creating new opportunities for domestic suppliers and supporting regional economic development in Casablanca-Settat.
