Agadir – Morocco’s Banque Centrale Populaire Group (BCP Group) has announced a partnership with Seniors Plus to introduce BLADI TIQQA, an exclusive service tailored for Moroccans living abroad seeking dedicated support for elderly family members in Morocco.
According to the partners, the collaboration expands BCP Group’s services for Moroccans residing abroad beyond traditional banking, combining the bank’s experience serving the diaspora with Seniors Plus’ expertise in senior-focused services.
The partners said the initiative aims to provide Moroccans abroad with practical solutions that enhance the well-being, autonomy, and quality of life of seniors.
Developed by Seniors Plus, TIQQA is presented as Morocco’s first solution dedicated specifically to people over the age of 60. The service is built around three main pillars: Health and Safety, Active Living, and Practical Living.
Under the BLADI TIQQA brand, beneficiaries will have access to a broad range of services, including activities in several Moroccan cities, home assistance, administrative support, daily living assistance, and a 24/7 concierge service.
The partnership brings together the complementary expertise of the three organizations. While BCP Group provides its distribution network and long-standing relationship with Moroccans abroad, Seniors Plus contributes its experience in designing services for seniors, and Maroc Assistance Internationale oversees the operational rollout of the offering.
Idriss Bensmail, General Manager of Retail Banking at the BCP Group, said the initiative reflects the bank’s commitment to responding to the evolving needs of Moroccans living overseas.
“For over sixty years, the BCP Group has supported Moroccans living abroad during the moments that matter most to them. With BLADI TIQQA, we are going beyond the traditional banking relationship by offering them a concrete solution that meets the needs of seniors over 60. Our ambition is simple: to offer them greater peace of mind, even thousands of kilometers away.”
Tarik Hajji, CEO of Seniors Plus, described the partnership as an important milestone for the company.
“This partnership with the BCP Group, a leading provider for Moroccans living abroad, represents a significant step in the development of Seniors Plus. It is a partnership with a top-tier institution and complements our deployment strategy by making TIQQA accessible to Moroccans living abroad, a community that has a strong demand for solutions dedicated to seniors. We are proud to realize this ambition alongside the Banque Populaire Group.”
Abdelmalek Mouatadid, CEO of Maroc Assistance Internationale, highlighted the company’s role in implementing the new service.
“As a leading assistance provider and a long-standing partner of Seniors Plus, we are proud to support the operational deployment of BLADI TIQQA. This partnership reflects our commitment to continuous innovation in order to offer Moroccans living abroad increasingly seamless, digitalized, and service-oriented experiences.”
The three partners said the agreement reflects their shared ambition to develop innovative services that address the needs of Moroccans living abroad while promoting the long-term well-being and independence of seniors aged 60 and over in Morocco.
