Rabat – Chinese tire manufacturer Guizhou Tire has completed the domestic approval and registration procedures for its planned passenger car tire plant in Morocco, clearing the way for the company to move ahead with the project.
The company said in a stock exchange filing that its wholly owned subsidiary, Guizhou Qianjin Tire Investment, received an enterprise overseas investment certificate from the Guizhou Provincial Department of Commerce on August 11.
Guizhou Tire said it had also completed approval from the Guizhou State-owned Assets Supervision and Administration Commission and registered the overseas investment project with the Guizhou Development and Reform Commission.
The company will now focus on obtaining site approval and establishing its Moroccan subsidiary, with construction expected to begin “as soon as possible.”
The planned plant will produce six million passenger car radial tires annually at Tangier Tech City, the European Rubber Journal reported. Guizhou Tire announced the project in January, with an investment of $298.7 million (MAD 2.74 billion).
The project will be Guizhou Tire’s second manufacturing facility outside China.
Growing Chinese investment
Guizhou Tire’s project adds to a growing number of Chinese companies choosing Morocco as a base for manufacturing, particularly in the automotive and electric vehicle sectors.
Morocco has increasingly attracted Chinese investors because of its proximity to European markets, its trade agreements, industrial infrastructure, and established automotive ecosystem. The country is home to major Renault and Stellantis production facilities, while Tanger Med and its surrounding industrial zones provide access to international supply chains.
Several Chinese companies have announced major projects in Morocco in recent years. In May, Chinese auto-parts manufacturer Ningbo Gaofa confirmed plans to establish its first production facility outside Asia in Morocco, with the company targeting a wholly owned subsidiary that would serve as its overseas production base.
Chinese investment is also expanding beyond traditional automotive manufacturing. Battery manufacturer Gotion High-Tech is developing a major battery gigafactory in Kenitra, with the first phase expected to have 10 gigawatt-hours of annual production capacity and plans to eventually reach 100 GWh.
Chinese battery materials producer BTR and other companies have also established projects in the Mohammed VI Tanger Tech industrial zone. The zone recorded MAD 12.22 billion ($1.22 billion) in investment across 11 new industrial projects in 2025, creating 3,882 jobs.
Chinese tire companies have likewise made Morocco a major production destination. Shandong Yongsheng Rubber is developing a MAD 6.7 billion ($670 million) tire factory in Driouch through its Moroccan subsidiary Goldensen Tyre Morocco. The project is expected to become Africa’s largest car tire factory.
Chinese investment has also reached other sectors. In December 2025, Chinese textile group Sunrise opened Euwen Textiles in Fez with an estimated investment of MAD 1.4 billion and plans to create around 3,000 jobs.
The growing presence of Chinese manufacturers reflects Morocco’s broader push to move up global industrial value chains, particularly in automotive components, batteries, electric vehicles and advanced manufacturing.
