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Rabat– Morocco is participating in the 2025 Consumer Electronics Show (CES), the world’s largest event dedicated to technological innovation, held from January 7 to 10 in Las Vegas, Nevada. This participation highlights Morocco’s efforts to promote investments, sustainable development, and international partnerships.
CES, a global gathering of technology leaders, provides an excellent platform for Morocco to showcase its expertise in high-value sectors such as autonomous mobility, digital mobility services, and connected systems.
Representing Morocco at CES are the Moroccan Agency for Investment and Export Development (AMDIE), Mohammed VI Polytechnic University (UM6P), the Deposit and Management Fund (CDG), École Centrale Casablanca, and the Digital Development Agency (ADD). This presence aligns with the country’s strategy to strengthen its position in future-oriented sectors, including electronics, digital innovation, and electric mobility.
Prominently featured in the “Africa Pavilion,” which was inaugurated in the presence of CTA Tech President Kinsey Fabrizio and CES Show Director John Kelly, Morocco is emphasizing its leadership in electronics and technological innovation.
Moroccan start-ups are in the spotlight, reflecting the growth of the nation’s tech ecosystem in areas such as agritech, energy, and health tech.
The automotive sector, which experienced a 30% growth in exports last year, reaching $14 billion, is also a key focus. With three OEM manufacturers and over 270 suppliers in its ecosystem, Morocco continues to attract global investors and assert its international position.
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In addition, the electric vehicle sector is gaining momentum with the establishment of Africa’s first Gigafactory, further strengthening Morocco’s industrial capabilities.
CES also serves as a hub for strategic meetings and new partnerships. AMDIE is hosting high-level discussions with international companies to address gaps in Morocco’s industrial ecosystem, focusing on components such as suspension systems, LCD screens, and cameras.
Morocco and the United States share a strong and enduring economic partnership, reinforced by a Free Trade Agreement signed in 2004. This agreement has bolstered mutual growth and economic ties.
In 2023, U.S. foreign direct investment (FDI) in Morocco reached 7.4 billion dirhams ($720 million USD), making the United States the top foreign investor in the Kingdom.
Bilateral trade has also surged, with Moroccan exports to the U.S. growing by 40% from 2021 to 2023, reaching 14 billion dirhams ($1.36 billion USD). Imports from the U.S. rose by 61%, totaling 55 billion dirhams ($5.35 billion USD).
