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Marrakech – At the Argan Fair in Agadir, which brings together Morocco’s most innovative women-led cooperatives, Fatima Amassine, founder of the Tandaft Cooperative, is showcasing the unique art of silver engraving, a craft deeply rooted in the Tiznit region.
Established in 2016, Tandaft has become a center for preserving both the artistry and cultural heritage of traditional Amazigh silverwork, while empowering women artisans.
The name Tandaft, which translates to “the place of vigilance,” reflects the cooperative’s mission: to safeguard and pass on the knowledge of silver craftsmanship, ensuring that this rich cultural legacy continues to thrive among new generations.
“The craft of silver is an art passed down by our grandparents, and we want to transmit it to our children and grandchildren,” said Fatima Amassine.
“Silver is a strong symbol that distinguishes Tiznit, and we do not want it to be forgotten.”
Located in Maâdar, Tiznit, the cooperative specializes in hand-engraved silver and traditional Amazigh clothing for both men and women, including outfits for Ahwach and other cultural groups.
While silverwork has historically been a male-dominated craft, the women of Tandaft now practice the trade with skill and dedication, producing pieces that are both culturally authentic and economically empowering.
The cooperative also serves as a training hub, welcoming young apprentices from regions such as Chtouka Aït Baha and Agadir.
These trainees learn not only silver engraving but also the intricate embroidery of traditional Amazigh garments.
“The silverwork we practice represents us, the Amazighs, just as it did for our grandparents and great-grandparents, who had nothing else at the time,” Amassine added.
Despite rising costs of silver, currently around 20 dirhams per gram, the cooperative has maintained its commitment to craftsmanship and quality.
Amassine emphasized that when she founded Tandaft, she initially did not fully understand the difference between a cooperative and an association.
Through training and guidance, the team learned the business, organizational, and social aspects required to run a successful cooperative while preserving traditional heritage.
