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Home > Economy > World’s Largest Car Rental Company Enters Morocco Market

World’s Largest Car Rental Company Enters Morocco Market

Enterprise Holdings, the world’s largest car rental company, is set to expand operations to Morocco among other destinations.

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Jun, 03, 2022
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World’s Largest Car Rental Company Enters Morocco Market

World’s Largest Car Rental Company Enters Morocco Market

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Rabat – Enterprise Holdings, the world’s largest car rental company, is set to expand operations to Morocco among other destinations.

The company plans to expand its presence to Morocco, US Virgin Islands, and the Bahamas by opening locations for all its car rental agencies subsidiaries.

Enterprise Holdings’ subsidiaries comprise Enterprise Rent-A-Car, National Car Rental, and Alamo Rent a Car. 

In a recent press release, the US-based company explains that its expansion plans for Morocco include the acquisition of real estate in downtown Marrakech and Casablanca as well as at major airports across the country.

Commenting on the news of the expansion, the company’s Vice President Peter Smith, said that Enterprise Holdings had enacted an “aggressive global growth plan” allowing customers to have better access to the company’s services. 

“Franchisees appreciate the Enterprise standard of excellence and have transformed our business by helping us grow a significant international footprint,” Smith added.

Enterprise Holdings has a global footprint in more than 90 countries and has a global team of over 75,000 employees. 

Through its three subsidies, the company grossed ​​$23.9 billion in 2021, up from $22.5 billion a year before.

The American company ranks as the ninth-largest company in the USA, according to Forbes.

With the expansion, Morocco is the second African country the company will expand to, after Egypt.

Read Also: Why ‘Made in Morocco’ Could Be Africa’s Leading Automotive Label

Tags: car rental companies in MoroccoCasablancacompaniesMarrakech
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