Rabat – Casablanca continues to attract more and more executives and entrepreneurs from developed countries who wish to experience the potential of the growing African market.
ESCA Ecole de Management, a professional management school in Casablanca, will be hosting two groups of American business students from 16 May to 22 May to present “Doing Business in North Africa,” a series of exclusive seminars which focus on the potential challenges and benefits of an emerging market, such as Casablanca.
The American students, who come from Stern School of Business in New York and Georgia State University, have prepared for their highly anticipated visit by readings and lectures on Morocco and Africa. Both universities are high ranking institutions in the United States.
The seminars offered will provide discussion and conversation on cultural insights unique to African economies such as lifestyles, institutions, and the history of the continent. Further, the seminars will include academic lectures in which students will discover the growth that is currently occurring in Morocco due to industries such as tourism, banking, technology, and automotive distribution. Finally, ESCA Ecole will hold professional meetings with local successful entrepreneurs in order to provide students with an understanding of how to succeed in local business.
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