Rabat – Opening the ceremony with a holistic overview of the efforts ONMT has made to revive the tourism industry, Siham Fettouhi, ONMT marketing director, enlightens the audience with significant figures on the trajectory being followed to make Morocco one of the top travel destinations worldwide.
Hosted in one of the most prestigious venues in the United States under the theme of ‘Tea in the Kasbah’, ONMT welcomed tourism professionals to meet travel writers and opinion leaders from all over the world in the metropolitan city of New York.
The delegation discussed the repositioning of the Moroccan brand in the face of major players in the travel industry, such as the Internova and Wonderland groups, mass media such as CNN and the New York Times, as well as lifestyle columnists and renowned influencers. It also highlighted the destination’s strengths and explored new collaboration opportunities with American tourism players.
“Meeting the prescribers of this influential market was critical for us. By maintaining relationships with key tourism players in the United States, we ensure that Morocco’s position in this highly competitive market is strengthened,” said Fettouhi in reference to CEO of ONMT, Adel El Fakir’s public statement.
In an exclusive interview with MWN she added, “This is also an opportunity to review the ONMT’s work over the last three years, announce Morocco’s ambitions in the American market, and highlight the destination’s new assets and adaptability to new segments.”
The presence of institutional and Moroccan tourism professionals on this tour follows the signing of an agreement last month between the ONMT and the CNT and represents an effective operationalization of the two parts’ new synergy.
With this exceptional mobilization in support of national tourism, Morocco seeks to quickly recover its market share as a tourist destination and to surpass the 13 million tourist milestone reached in 2019.
Read also: Morocco Presents Vision to Revitalize Tourism Sector
In fact, Hamid Bentaher, the president of the National Confederation of Tourism (CNT) emphasized that as the country prepares to enter the top 20 tourist destinations in the world, several initiatives are in the works to strengthen the Moroccan brand among American customers.
“The United States is a major international tourism market, with over 90 million visitors abroad each year, distinguished by high purchasing power and a strong desire for a change of scenery,” she said.
“As a result, Morocco being a primary travel destination has significant growth potential in this market,” she added.
ONMT and its partners will continue to visit other strategic and emerging markets in the coming weeks, driven by a new spirit of collective conquest, to strengthen the impact of the new Morocco brand communication campaign.
Throughout the event, ONMT displayed a variety of promotional videos as part of their ‘Light Tour’ campaigns depicting renowned tourism attractions in the Kingdom of Morocco.
As the event came to an end, ONMT invited all guests to enjoy light bites and traditional Moroccan tea, giving them a glimpse of the vibrant and energetic experience the country has to offer.
