Rabat – Morocco’s Kasbah Tamadot hotel has earned a spot on the Time magazine’s World’s Greatest Places 2025 list.
Located in the town of Asni in the foothills of the High Atlas mountains near Marrakech, the hotel ranked 17th globally and 4th in Africa.
Kasbah Tamadot is known for its blend of traditional Amazigh architecture and modern luxury. It prides itself on offering visitors a unique and serene experience amid breathtaking nature and mountain landscapes.
The Time magazine described the hotel as a “luxury retreat” that “combines the charming mud brick design of a kasbah draped in locally handmade textiles with luxurious amenities such as an infinity pool and spa.”
The hotel, which is part of Sir Richard Branson’s Virgin Limited Edition collection, was once a governor’s residence in the 1920s. The magazine noted that Kasbah Tamadot is about a 45-minute drive from Marrakech Airport, which now has a direct United Airlines flight from Newark.
After the devastating earthquake in September 2023, Kasbah Tamadot was restored and reopened in October, adding six new three-bedroom riads, a new restaurant, and a kids’ club, the magazine added. It now has a total of 15 bedrooms in the main kasbah, 10 luxury tents, and three superior suites.
The magazine also noted the hotel’s support for the local community, as all of its staff come from nearby villages, and through the Eve Branson Foundation, it has set up a carpet workshop and craft center for local women, as well as carpentry training programs.
In addition, an Earthquake Relief Fund is helping to rebuild schools and homes for those affected by the disaster.
The ranking elevates Morocco’s growing reputation in the luxury tourism sector, which attracts millions of tourists each year. The country welcomed a total of 17.4 million visitors in 2024, reaching its 2026 goal two years ahead of schedule.
