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Casablanca – Apple is expected to introduce at least five new products during a three-day stretch beginning Monday, March 2, and running through Wednesday, March 4, according to Bloomberg’s Mark Gurman. The announcements are set to unfold without a traditional livestream event, marking a departure from the company’s usual keynote format.
Instead of hosting a stage presentation, Gunman predicts that Apple will likely reveal the devices through a series of press releases published on its Newsroom website.
The company has invited select journalists and content creators to attend in-person gatherings branded as an “Apple Experience” on March 4 at 9 a.m. EST in New York, London, and Shanghai. Attendees are expected to receive hands-on access to the newly announced products during those sessions.
Among the devices likely to be unveiled is a new, lower-cost MacBook. The model is reported to feature a 12.9 inch display and a version of the A18 Pro chip currently used in the iPhone 16 Pro, along with multiple color options.
The iPhone 17e is also expected to debut by the first week of March. The device is said to include four upgrades compared with the iPhone 16e, including an A19 chip, MagSafe capability, Apple’s C1X modem designed to support faster 5G connectivity, and the N1 chip enabling Wi Fi 7 support.
Additional products that could be introduced during the week include a new iPad Air powered by the M4 chip, an iPad 12 equipped with the A18 chip, a MacBook Air featuring the M5 chip, and updated MacBook Pro models with M5 Pro and M5 Max chips.
Two new Studio Displays are also reported to be in development, though it remains unclear whether they will be part of next week’s announcements.
The upcoming product cycle follows the company’s recent release of a second-generation AirTag last month, continuing a steady rollout of hardware updates early in the year.
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