Badr Bouslikhane Is New Head of Jumia Morocco

Rabat – Morocco’s Badr Bouslikhane is now head of Jumia Morocco, following the promotion of Larbi Alaoui Belrhiti to general manager of Jumia Express Logistics, a pan-African logistics company present across Africa.

Alaoui Belrhiti was at the helm of Jumia Morocco for five years prior to the promotion.

During the mandate of Alaoui Belrhiti as head of Jumia Morocco, Jumia became an e-commerce leader in Morocco by democratizing online shopping in the country.

Today, Jumia Morocco holds over 10,000 sellers offering more than 8 million products, with millions of customers visiting the website every month.

During his time as head of Jumia Morocco, Alaoui Belrhiti equally headed Jumia Food, a food delivery restaurant, and oversaw the creation of JumiaPay, a fintech platform that facilitates digital payments.

Between 2013 and 2017, he founded and became CEO of Avito, a Moroccan online market. Larbi Alaoui Belrhiti holds an MBA from HEC, France’s leading business school.

In a span of 10 years, Jumia established a strong market foothold in Africa. With over 700 partners, the Moroccan company now holds 3,000 warehouses on the continent.

As Jumia’s new head of Jumia Express Logistics, Alaoui Belrhiti will now oversee the company’s operations on the continent. Jumia Express Logistics offers “last mile” storage, transportation, and delivery services in more than 10 countries in Africa.

Jumia Express Logistics provides “last mile” storage, transportation, and delivery services to companies in 10 African countries.

Jumia Morocco’s new president joined the company in 2021, as secretary-general.

Bouslikhane is also a co-founder of Avito, and prior to joining Jumia Morocco, he had filled the position of Chief Revenue Officer of Avito.

The Avito co-founder has solid experience in the private sector. Between 2009 and 2013, he worked at BMCI, one of Morocco’s leading banking groups.

He graduated from INSEAD business school in France, and he holds a degree in economics from Sweden’s Chalmers University of Technology as well as an engineering degree from ESIEE-Amiens in France.

The company has gradually transformed into a continental leader in e-commerce and logistics. In 2019, Jumia went public on the New York Stock Exchange (NYSE).

The company Jumia raised $196 million during its Initial Public Offering (IPO), and its share prices grew by 200% over the first three trading sessions.