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Rabat – Kith, an American streetwear brand, has released a Morocco-inspired summer collection.
The menswear summer collection features dozens of pieces in the Moroccan zellige print, made from satin, seersucker, or jersey.
The custom-milled Moroccan inspired prints are “channeled through the Kith lens” for a unique look, according to the brand.
The collection offers the print on shorts, shirts, pants, and hats, making it possible to wear the zellige pattern head-to-toe for a dramatic look, or mix and match. The collection is available online or in Kith’s three retail stores in New York.
Kith’s collection is the latest addition to a list of brands drawing inspiration from Moroccan culture this summer.
H&M Home, a Swedish company with stores worldwide, also chose Moroccan style as the focus of its summer collection. The company cited “the Moroccan landscape and the architecture of Marrakech, with the natural tones of the desert and the colors of the city” as a “great sources of inspiration” for their summer collection.
The Swedish brand’s promotional shots, taken in Morocco’s desert and a typical Moroccan riad, make the Moroccan influence abundantly clear.
