The “more sun, more golf, more emotions” campaign will increase the number of golf courses in Morocco.
Rabat – The Moroccan National Office of Tourism (ONMT) has reached an agreement with the Royal Moroccan Golf Federation and the International Association of Golf Tour Operators (IAGTO) to boost golf tourism in Morocco.
The partnership is set to go into effect on April 2020, with a three-year agreement period.
The campaign, dubbed “more sun, more golf, more emotions,” aims to increase golf tourism in Morocco and create jobs in the golf business. The campaign will entail building more golf courses and promoting the Morocco’s golf industry in order to attract golfing tourists.
ONMT’s announcement on Thursday, October 17 comes shortly after the appointment of Nadia Fettah Alaoui as the new Minister of Tourism, a result of the government reshuffle.
“Our goal today is to showcase the strengths of our golf courses and our destinations in target markets and new markets by improving communication and managing distribution with a very innovative approach,” said ONMT’s general director Adel El Fakir in Thursday’s statement.
IAGTO is committed to ONMT’s communication goals and to promoting Morocco’s golf industry. IAGTO will also be expanding its network of affiliated tour operators.
IAGTO emphasized that the development of golf tourism in Morocco must be in accordance with the country’s sustainable development goals.
Read also: Golf in Morocco: History and Growth
The Samanah Golf Club in Marrakech is set to host the second tournament of the Professional Golf Association TOUR Champions in 2020. The event will be the first PGA Tour-sanctioned event in Africa.
Although golf is a sizeable industry in Morocco, it is still emerging as a driving force of tourism in the Kingdom. The new OMNT campaign hopes to bring Morocco to the forefront of global golf tourism.