PLAY Airlines Expands Morocco Routes with New Direct Flights to Agadir

The Icelandic low-cost carrier entered the Moroccan market on October 17, 2024, launching twice-weekly direct flights between Reykjavik and Marrakech, operating on Thursdays and Sundays.

Doha – Icelandic low-cost carrier PLAY has announced direct flights between Keflavik Airport, near Reykjavík, the capital of Iceland, and Agadir, Morocco. The new service will begin December 19, with flights operating weekly on Fridays through mid-April 2026.

The flight duration is approximately five and a half hours. This marks PLAY’s second Moroccan destination after Marrakech.

“Our objective is to offer Icelanders an exceptional choice of sunny destinations, and Agadir won’t disappoint,” said Einar Örn Ólafsson, PLAY’s CEO. Agadir boasts a climate similar to Tenerife, with around 300 days of sunshine annually.

The route’s winter schedule covers major holidays, including Christmas and Easter.

Agadir is known for its golden beaches and world-class golf courses. The Atlantic coastal city has undergone extensive redevelopment in recent years. These improvements aim to create a relaxed, pleasant experience for both residents and visitors. The city features modern infrastructure and various leisure activities, including seaside promenades.

The addition of Agadir expands PLAY’s leisure network to 16 destinations from Iceland. These include eight locations in Spain, four in Portugal, Split in Croatia, and Antalya in Turkey.

PLAY first entered the Moroccan market in 2024, with direct flights between Reykjavik and Marrakech launching on October 17. The route operates twice weekly, on Thursdays and Sundays.

The Marrakech service resulted from a collaboration between PLAY and the Moroccan National Tourist Office (ONMT). The partnership aimed to leverage Iceland’s position as a transatlantic hub. PLAY connects five major North American airports through Reykjavik: New York, Washington, Baltimore, Boston, and Toronto.

ONMT has identified Iceland as a strategic market for Morocco. The agency launched promotional campaigns in Scandinavian countries, including the “Light Tour” from May 27-30, 2024. The event attracted over 150 key players in Scandinavian tourism.

Morocco has seen increased airline interest ahead of co-hosting the 2030 FIFA World Cup. PLAY currently operates with a fleet of 10 Airbus A320neo family aircraft.