Marrakech – Morocco’s tourism sector continues its growth trajectory, generating MAD 67 billion ($6.7 billion) in travel receipts during the first seven months of 2025, marking a 13% increase compared to the same period last year, according to the Ministry of Tourism.
The country welcomed 11.6 million tourists through July, representing a 16% rise from 2024 figures. This influx contributed an additional MAD 7.5 billion ($750 million) to the national economy compared to the previous year.
July proved particularly strong, with tourism revenues reaching MAD 13 billion ($1.3 billion), a substantial 26% increase over July 2024. The month alone saw 2.7 million visitors, including 1.8 million Moroccans residing abroad.
Fatim-Zahra Ammor, Minister of Tourism, stressed that this revenue growth demonstrates the increasing economic impact of the tourism sector. “The rise in tourist arrivals and investments in tourism products strengthen Morocco’s position as a high value-added destination. We continue our efforts to maintain this momentum,” she stated.
This performance aligns with findings from the Direction of Studies and Financial Forecasts (DEPF), which noted sustained growth in tourist arrivals and a 9.7% increase in the sector’s added value during the first quarter of 2025.
Hotel demand follows a similar upward trend, with overnight stays in classified establishments increasing by 13% by the end of June, driven primarily by foreign clientele (+16%). Domestic tourism also showed improvement, with resident overnight stays growing by 5% in the first half of 2025, reversing a 2% decline from the previous year.
The second quarter of 2025 saw travel receipts strengthen by 16.7%, following a 2.2% increase in the first quarter. By the end of June, these receipts approached MAD 54 billion ($5.4 billion), representing a 9.6% improvement.
Morocco’s tourism broke records in 2024, welcoming 17.4 million visitors – approximately 20% more than the year before – overtaking Egypt’s 15.7 million to lead North Africa by arrivals.
Crucially, travel receipts hit a record MAD 112.5 billion ($11.25 billion), up 7.5% – a hard-currency windfall that cements Morocco as North Africa’s pacesetter.
Building on this momentum, Rabat’s 2023-26 roadmap targets 17.5 million tourists, MAD 120 billion ($12 billion) in FX earnings, and 200,000 jobs by 2026 – a threshold essentially reached two years ahead of schedule.
The medium-term goal is to attract 26 million visitors by 2030, leveraging Morocco’s role as a 2030 FIFA World Cup co-host and capitalizing on expanded air connectivity, diversified travel experiences, and large-scale hotel upgrades.
