Marrakech – Stellantis launched today its first vehicle dismantling center in the Middle East and Africa region, selecting Casablanca as the site for a facility designed to process up to 10,000 end-of-life vehicles per year and create around 150 direct and indirect jobs at full capacity.
The €1.6 million investment makes Casablanca the automaker’s third such facility worldwide, after Turin in Italy and São Paulo in Brazil.
The 6,000-square-meter site will source vehicles from insurance companies, auctions, and end-of-life vehicle channels, dismantling them to recover fully functional original parts for resale through Stellantis’ aftersales network and digital platforms.
Samir Cherfan, Stellantis’s Chief Operating Officer for the Middle East and Africa and Global Head of Micromobility, framed the project as part of a broader regional strategy.
“Circular Economy is a strategic priority for Stellantis in the Middle East and Africa,” Cherfan told reporters, adding that it allows the company to “combine industrial performance, affordability for customers and the responsible use of resources” while securing the group’s long-term industrial presence across the region.
Aiming for efficiency and accessibility ‘without compromising on quality’
The facility operates under SUSTAINera, Stellantis’s dedicated circular economy business unit, which manages remanufacturing, repair, reuse, and recycling operations at industrial scale.
Jean Christophe Bertrand, Senior Vice President of Stellantis Middle East and Africa Parts and Services, described the unit’s approach as one built on “the principles of the 4Rs – remanufacturing, repair, reuse and recycling – designed to be scalable, efficient and accessible, without compromising on quality.”
Stellantis said its circular economy strategy in the MEA region follows a 360-degree approach, covering the full lifecycle of parts and vehicles through remanufacturing, reuse, and recycling.
The company noted that several of these activities are already operational across the region, including sales of remanufactured parts, sales of used original parts through the B-Parts digital platform, and recycling partnerships tied to end-of-life vehicle processing.
These products and services are distributed through Stellantis’s after-sales network, partner repairers, and its Distrigo distribution hubs.
The automaker stressed the model is designed to deliver concrete benefits across the value chain, including more affordable parts and services for customers, optimized recovery of materials from end-of-life vehicles, and a traceable ecosystem aligned with Stellantis’ internal standards and regional compliance requirements.
To scale these operations, Stellantis said it relies on a network of industrial and commercial partners across the MEA region to ensure operational efficiency and local value creation.
Beyond parts recovery, the Casablanca center will also handle traction batteries from dismantled vehicles, positioning it within the growing ecosystem around electric vehicle component recycling. Stellantis indicated the site is intended to serve both Morocco and Sub-Saharan Africa, particularly West Africa.
The dismantling center is the latest in a series of investments Stellantis has made in Morocco in recent years. The company expanded its Kenitra manufacturing plant in July 2025 with a €1.2 billion investment, in a bid to double production capacity and raise the local integration rate to 75% by 2030.
Stellantis’s growing focus on financial recovery
The Kenitra facility is set to produce three Fiat models based on the Panda platform – the Giga Panda, Panda Fastback, and the recently trademarked Koala – all scheduled to enter production in 2026. Since January 2025, annual production of Citroën Ami, Opel Rocks-e, and Fiat Topolino microcars at the site jumped from 20,000 to 70,000 units.
The Casablanca launch comes as Stellantis navigates a period of financial recovery. The automaker posted a net profit of €377 million in the first quarter of 2026, reversing a €387 million loss in the same period a year earlier, with net revenues rising to €38.1 billion.
In the Middle East and Africa specifically, Stellantis’s market share increased to 11.5% in Q1 2026, up 50 basis points year-over-year, even as the regional industry declined 4%.
Morocco’s automotive sector as a whole continues to post strong numbers. The country’s automotive exports reached MAD 42 billion ($4.2 billion) in the first three months of 2026, a 12.1% increase over the same period a year earlier, according to figures released by Morocco’s Office des Changes.
By establishing a structured end-of-life vehicle management system in Casablanca – the first launched by any automaker in Morocco – Stellantis is extending its operational footprint in the country beyond manufacturing and into the circular economy space. The move aligns with its broader regional strategy of combining production with aftermarket and recycling activities across the MEA region.
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