Join on WhatsApp
Join on Telegram
Rabat – B2B networking events provider GBB has announced that its 6th Hospitality Innovation Summit will take place in Rabat on June 10-11.
The event will take place at the Four Seasons Hotel Rabat at Kasr Al Bahr, convening regional and global hospitality leaders to discuss real project engagement and Morocco’s potential.
“With FIFA World Cup 2030 on the horizon, a 26-million visitor target, and over 150,000 hotel rooms required before the decade closes, the country’s hospitality expansion is already well underway,” a press release from the organizers said.
Over 500 senior decision-makers, developers, hotel operators, architects and more will take part in the event.
Ravi Kumar Chandran, founder and managing director at GBB, emphasized Morocco’s leadership in the hospitality summit.
“What is happening in Morocco is more than a hotel build-out; it is a structured national reset. The Cap Hospitality programme alone is putting 4 billion MAD behind the modernisation of 25,000 existing rooms, and Vision 2030 is targeting 26 million visitors, which is reshaping every conversation around design, procurement, and operations in the country,” Chandran said.
He expressed satisfaction with the partnership with Morocco’s Agency for Tourism Development (SMIT) and the National Council of the Order of Architects of Morocco (CNOA).
“We are bringing Morocco’s leading owners and developers, RISMA, Atlas Hospitality, Alliances, ADDOHA, CGI, YNNA Holding and Eagle Hills Morocco,” the founder of GBB added, recalling that The Four Seasons is the GBB’s hospitality partner.
Global operators from Accor, Marriott, Hilton, Radisson, BWH, Kerten and more are also part of the list that will attend the event.
The hospitality sector is among the well-performing sectors in Morocco. Last year, Morocco welcomed 19.8 million tourists in 2025. The number represents a 14% increase compared to the number recorded in the previous year.
The Ministry of Tourism described the number a s a record wreaking performance, which confirms the strong upward momentum of Morocco’s hospitality industry.
Morocco also reported a record tourism revenue, which reached MAD 124 billion by the end of November 2025. This performance reflects an increase of 19% compared to 2024.
Morocco seeks to welcome 26 million tourists by 2030, a goal that appears to be doable, especially since the North African country is co-hosting the FIFA World Cup 2030 alongside Spain and Portugal.
Bloomberg in March emphasized how Morocco is embarking on a $4 billion effort to boost its hotel capacity by 20% before it co-hosts the World Cup.
The initiative aims to add 25,000 new rooms, a scale and speed that Imad Barrakad, head of the Moroccan tourism development agency SMIT, described as unprecedented in the country’s history.
