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Rabat – Australian-based Instagram boutique Meshki has released its 2019 summer collection, called “Meet Us In Morocco.”
Each year, the boutique that has taken Instagram by storm, picks a different location as the focus of its summer collection. California’s Venice Beach and the Italian Riveria have been in the spotlight, but this year is all about Morocco as a whole.
“Our latest summer collection is inspired by the beautiful intricacies of Moroccan architecture and it’s iconic heat,” the brand said.
The promotional video for the collection shows Marrakech at its most classic – with the models on top of ochre rooftops, strutting through intricate riads and lazing by luxurious pools.
The collection itself is an ode to the small details of Moroccan architecture. The collection features “captivating broidery coordinates, timeless crisp lines, illuminating gold pieces, and charming printed styles.”
Meshki is the latest brand to source inspiration for its summer collection from Morocco. H&M Home, a Swedish company with stores worldwide, also chose Moroccan style as the focus of its summer collection.
The company cited “the Moroccan landscape and the architecture of Marrakech, with the natural tones of the desert and the colors of the city” as a “great sources of inspiration” for their summer collection. The Swedish brand’s promotional shots, taken in Morocco’s desert and a typical Moroccan riad, make the Moroccan influence abundantly clear.
American streetwear brand, Kith, has also released a Morocco-inspired summer collection. The collection features Moroccan inspired zellige prints on shorts, shirts, pants, and hats, making it possible to wear the print head-to-toe.
Read also: Rural Moroccan Women Contribute to the Dior’s Cruise 2020 Show
